Our Three Step Process
Remote Worker Fitness App
Our Three Step Process
Remote Worker Fitness App
FitFlex, a tech startup developing a fitness app for remote workers.
Challenge:
FitFlex wanted to create an app with guided workouts tailored for desk-bound professionals, but they weren’t sure which features (e.g., live classes, gamification, or short workouts) would drive engagement.
Building the full app would take eight months and $150,000, a risky bet without market validation.
Our Approach:
We opted for a Minimum Viable Product (MVP)—a basic app prototype with 10-minute workout videos and a habit-tracking feature.
We launched a LinkedIn outreach campaign targeting remote workers in tech and finance, paired with a landing page for pre-registration.
The campaign included personalised messages to 500 professionals and sponsored posts highlighting the app’s benefits for busy schedules.
We also ran a small Google Ads campaign with keywords like “fitness app for remote work” and “quick workouts for professionals."
Process:
In six weeks, the campaign yielded 700 pre-registrations, with 65% of respondents favouring short, equipment-free workouts over live classes. Feedback highlighted a desire for integration with calendar apps to schedule workouts. Using Agile product development, we pivoted the app’s focus to 5–10-minute workouts and added a calendar-sync feature. We conducted two Agile sprints to refine the MVP based on user feedback and reshared on every update.
Outcome:
The refined app launched with 4,000 pre-registered users, achieving a 30% conversion rate to paid subscriptions in the first month. FitFlex’s focus on short, practical workouts resonated with remote workers, leading to a 4.8-star rating on app stores. The product validation process saved six months of development time and $80,000 in costs.
Key Takeaway:
Market validation through targeted outreach ensured FitFlex built features users actually wanted, leading to a successful startup launch.
This case study demonstrates how ArchiVision Architects leveraged strategic SEO tactics to improve its online visibility, attract more clients, and establish itself as a leading firm in the competitive architecture industry.
Challenge:
FitFlex wanted to create an app with guided workouts tailored for desk-bound professionals, but they weren’t sure which features (e.g., live classes, gamification, or short workouts) would drive engagement.
Building the full app would take eight months and $150,000, a risky bet without market validation.
Our Approach:
We opted for a Minimum Viable Product (MVP)—a basic app prototype with 10-minute workout videos and a habit-tracking feature.
We launched a LinkedIn outreach campaign targeting remote workers in tech and finance, paired with a landing page for pre-registration.
The campaign included personalised messages to 500 professionals and sponsored posts highlighting the app’s benefits for busy schedules.
We also ran a small Google Ads campaign with keywords like “fitness app for remote work” and “quick workouts for professionals."
Process:
In six weeks, the campaign yielded 700 pre-registrations, with 65% of respondents favouring short, equipment-free workouts over live classes. Feedback highlighted a desire for integration with calendar apps to schedule workouts. Using Agile product development, we pivoted the app’s focus to 5–10-minute workouts and added a calendar-sync feature. We conducted two Agile sprints to refine the MVP based on user feedback and reshared on every update.
Outcome:
The refined app launched with 4,000 pre-registered users, achieving a 30% conversion rate to paid subscriptions in the first month. FitFlex’s focus on short, practical workouts resonated with remote workers, leading to a 4.8-star rating on app stores. The product validation process saved six months of development time and $80,000 in costs.
Key Takeaway:
Market validation through targeted outreach ensured FitFlex built features users actually wanted, leading to a successful startup launch.
This case study demonstrates how ArchiVision Architects leveraged strategic SEO tactics to improve its online visibility, attract more clients, and establish itself as a leading firm in the competitive architecture industry.
FitFlex, a tech startup developing a fitness app for remote workers.
Challenge:
FitFlex wanted to create an app with guided workouts tailored for desk-bound professionals, but they weren’t sure which features (e.g., live classes, gamification, or short workouts) would drive engagement.
Building the full app would take eight months and $150,000, a risky bet without market validation.
Our Approach:
We opted for a Minimum Viable Product (MVP)—a basic app prototype with 10-minute workout videos and a habit-tracking feature.
We launched a LinkedIn outreach campaign targeting remote workers in tech and finance, paired with a landing page for pre-registration.
The campaign included personalised messages to 500 professionals and sponsored posts highlighting the app’s benefits for busy schedules.
We also ran a small Google Ads campaign with keywords like “fitness app for remote work” and “quick workouts for professionals."
Process:
In six weeks, the campaign yielded 700 pre-registrations, with 65% of respondents favouring short, equipment-free workouts over live classes. Feedback highlighted a desire for integration with calendar apps to schedule workouts. Using Agile product development, we pivoted the app’s focus to 5–10-minute workouts and added a calendar-sync feature. We conducted two Agile sprints to refine the MVP based on user feedback and reshared on every update.
Outcome:
The refined app launched with 4,000 pre-registered users, achieving a 30% conversion rate to paid subscriptions in the first month. FitFlex’s focus on short, practical workouts resonated with remote workers, leading to a 4.8-star rating on app stores. The product validation process saved six months of development time and $80,000 in costs.
Key Takeaway:
Market validation through targeted outreach ensured FitFlex built features users actually wanted, leading to a successful startup launch.
This case study demonstrates how ArchiVision Architects leveraged strategic SEO tactics to improve its online visibility, attract more clients, and establish itself as a leading firm in the competitive architecture industry.
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Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations