Challenge:

ConnectSphere’s platform aimed to streamline remote team workflows, but they were unsure which features (e.g., chat, task management, or analytics) would attract enterprise clients. Building the full platform would take 12 months and $300,000, a risky commitment without customer feedback.

Our Approach:

• We developed an MVP with core chat and task management features and launched a LinkedIn outreach campaign targeting mid-level managers in tech and consulting firms.

• The campaign included personalised InMail messages and sponsored content showcasing the platform’s benefits.

• A landing page offered demo sign-ups, and we ran Google Ads with keywords like “team collaboration software” and “remote work tools”.

Process:

Over four weeks, we secured 250 demo requests, with 70% of respondents prioritising analytics over chat features. Feedback highlighted a need for customisable dashboards. Using Agile product development, we iterated on the MVP in three sprints, adding analytics and dashboard customisation. We also conducted user testing with 20 early adopters to refine the UX.

Outcome:

ConnectSphere launched with 150 paid enterprise subscriptions, achieving a 35% conversion rate from demos to paid users. The focus on analytics drove adoption, and the platform earned a 4.7-star rating from early users. The product validation process cut development time by four months and saved $100,000.

Key Takeaway:

Market validation through targeted outreach and iterative development ensured ConnectSphere built a platform tailored to enterprise needs.