Challenge

EcoVibe’s founders had a vision for a monthly box delivering eco-friendly household items, but they were unsure if their target audience—environmentally conscious millennials—would pay for it. With no prior market data, they risked spending six months and $100,000 building a product that might not sell.

Our Approach

We kicked off with our Starter Validation package, creating a sleek 90-second teaser video showcasing the subscription box concept: curated eco-friendly products like bamboo utensils, reusable straws, and organic candles. We launched a three-week social media marketing campaign on Instagram and Facebook, targeting eco-conscious consumers aged 25–35. A landing page invited users to join a waitlist, offering a 10% discount for early sign-ups. We also ran Google Ads with keywords like “sustainable subscription box” and “eco-friendly home products” to drive traffic.

Process

Over three weeks, we tracked engagement metrics—click-through rates, waitlist sign-ups, and user comments. The campaign generated 1,500 waitlist sign-ups, with 70% from Instagram. Feedback revealed strong interest in affordable, plastic-free products but concerns about shipping costs. Using Agile product development principles, we iterated on the product plan, prioritizing low-cost, lightweight items and negotiating with suppliers to reduce shipping fees.

Outcome

Armed with market validation data, EcoVibe refined their box to focus on affordability and plastic-free packaging. We guided them through a four-month startup launch phase, using Agile sprints to finalize product curation and logistics. The subscription box launched with 2,000 subscribers in the first month, exceeding their goal by 25%. EcoVibe now has a loyal customer base and plans to expand into corporate gifting.

Key Takeaway

Early product validation through targeted campaigns saved EcoVibe from costly missteps and shaped a product that resonated with their audience.